Multilingual Call Center Gives Wings to Your Dreams

Summary - When a businessperson thinks about Spa and Salon industry, customer centricity emerges as the core guiding light on the path to profitability.  A Multilingual Call Center is that ship that can traverse the ocean of complexity which you face while running this business. If you get your Spa and Salon appointment scheduling services right, your chances of success increase, and if this happens to be an outsourcing customer service support center, wherein a customer can interact in their native language, this increase can jump manifold.

If you are in the service industry and happen to be a Spa and Salon business owner, you must have wondered about the importance of front desk operations. How is it instrumental in attaining profitability for your business?  In this blog post let us examine the constituents of the profitability matrix for Spa/Salon operations and how outsourcing customer service support plays a crucial role in attaining these flag posts. A similar role is played by Spa and Salon appointment scheduling services which specialize in scheduling and rescheduling appointments for patrons. These outsourced services can be multilingual, for example, a multilingual call center can offer customer support in native French and Arabic apart from English. They can be set up at a fraction of the deployment cost of a captive customer support center and can be up-scaled and down-scaled easily.

The first impact that a professionally managed front desk creates is by enhancing your brand's credibility in the eyes of your customers. Outsourcing customer service support gives the critical human-centric approach that a good sales cycle needs to ensure conversions. Just consider these numbers: Surveys across the globe reveal that 80 percent of customers prefer interacting with a human to an automated chatbot or any other computer program while getting their queries resolved. If a service sector brand like Spa or Salon offers these services in their mother tongue, 70 percent are inclined towards the brand. In the European region, this behavioral pattern is more visible and this is where language-specific support center comes into the picture. For instance, a multilingual call centers give a tremendous boost to the reach of the brand and further strengthens brand loyalty.

A Spa and Salon visiting customer, while in the process of scheduling the appointment is quite happy when Spa and Salon appointment scheduling services are offered in a language that is familiar to their ears. Even the most irate of them also end up being more accommodating. The sales cycle in the area of up-selling and cross-selling is reduced significantly while maintaining high conversion rates and customer grievance redressals take a far shorter time frame to get amicably and astutely resolved. The spa and Salon industry has a very potent future.

Let us have a look at the size of the industry we are discussing here. At present, the industry is nearly 202 billion USD and is poised to witness a compounded annual growth rate of 7.4 percent in the next few years. As per Fortune business insight by the year 2029 Spa and Salon Industry will reach the ambitious mark of USD 355.45 billion. The largest segment of this industry remains hair care and the number of new barber shops and salons is increasing at a rapid rate. Mobile and social salons are seeing the most rise and interestingly regional expansions for this industry are now outstripping the global average. Just imagine if a brand is present with a multilingual call centers to harness this opportunity, what could be the growth potential.

A fortnight ago Mukesh Ambani, a global businessman of Indian origin who dominates the world’s top ten rich list category, announced his group’s foray into Spa and Salon industry. This was done by acquiring a 49 percent stake in a South Asian Spa and Salon chain. You don’t’ need a stronger indication signaling growth potential of this industry. You may benchmark this development against the fact that just a few years ago his group entered the telecom arena and today his company is among the world’s largest telecom service providers with giants like Google and Facebook backing the enterprise both financially and technologically. Experts are saying that this could create strong headwinds for brands to start adopting Spa and Salon appointment scheduling services which can create further intangible asset value for their brands. 

Europe followed by the Kingdom of Saudi Arabia remains the highest potential business region currently.  Let us, deep dive, into and appreciate the consumer mindsets for these two regions. The spending power is high for these classes of customers as is evident by the per capita income of these geographies. They always prefer the quality of service over the price point in question. For them, a visit to a Spa or Salon signifies a moment of luxury and self-adulation. Hence they are well known by brands for their heightened sense of enquiry about the quality of services being rendered. On the other side, they love their native language. 90 percent of residents of France are more likely to conduct their business-related discussions in France and the figure is almost cent percent for residents of Saudi Arabia. This is self-explanatory for brands to adopt a multilingual call centers to foster growth.

If you are a Spa or a Salon owner looking to expand in these geographies you will find trends that are similar in nature. Customers from France and Saudi Arabia are more likely to personally engage with the front desk of your operations while soliciting reservations. Having a Spa and Salon appointment scheduling services operations can bolster your growth trajectory.  You can expect more number of calls and lengthy engagements before they make up their mind. The good news is that both sets of clients value luxury over price point and once they start trusting your brand for the quality of services being delivered, they easily convert into loyal and long-term patrons. This is where the advantage of having a third-party multilingual call center coupled with Outsourcing customer service support comes into the picture as this added dimension of your business operation ensures round-the-clock availability of customer support in the native language. Your customers get spoken to any time of the day and the cost impact is negligible when compared to the revenue pipeline being created.