Fly high on the wings of multilingual call centers - your customer satisfaction index rate determines your altitude

 

Multilingual And Bilingual Call Centers andCustomer Services

For any consumer-oriented Internet company, establishing an international operation is an easy task. More and more companies are establishing global centers to cater to newer markets for products and services. Researching target demographics, search engine rankings, influencer marketing, on-the-go logistics services at the click of a button, and a large talent pool for service delivery are some of the prerequisites for setting up such an operation. This is quite easy for many SMBs these days as there are ready-to-use tools in these domains provided by many SaaS (Software as a Service) and PaaS (Platform as a Service). Even with a small capital base, thanks to the use of these offers, many global ambitions get wings. 

But that being said, setting up an international operation is the easy part. Until total customer delight is ingrained as the core of your product or service offering, you will begin to find out how hard it is at these new frontiers. Many brands have tried sailing against these headwinds, only to find that the tide is too high for smooth operation. 

The good news is that if you've already identified high-quality customer engagement and 360-degree customer satisfaction as key areas of focus for your business expansion, you're already off to a good start. And as they say, a good start is half the work! 


French Call Center

You may have millions of years of experience dealing with local customers, but dealing with a new client in an international geography is a whole new ball game. For example, if you sell mobile devices over the web, don't be surprised if you have three completely different customer engagement cycles for a French customer, a German client, or an Arab customer. This example was used to illustrate the fact that even though product features and prices remain the same, customer responses and sales cycles can be quite different. A Frenchman would expect a luxury item to be delivered as of yesterday, a German would want to understand the product's technical specifications in detail, and a Saudi Arabian client would place more emphasis on how you converse with them than on the product itself. Before making a purchase decision. 

This makes communication a central factor in your pursuit of high-quality customer engagement. How you communicate with your client at the first layer of communication with them can make or break your brand's success story in your company's newly discovered country. Not only what you say i.e. the strength of your product, price, positioning, new offers etc. but also how you say it is extremely important. Brand owners are almost always sufficiently prepared for the first part, but pay scant attention to the second part, setting themselves up for brand failure. 

As an owner of a consumer-facing online company, you should be aware that 80 percent of all e-commerce buyers worldwide prefer to buy from a brand that can offer its services in their native language. If you ignore this, you risk losing a large volume of business just because you don't know your prospect's native language. 

The simple answer to this business challenge is to hire third-party multilingual call center outsourcing services. 

These multilingual and in some cases bilingual call centers have experts who can converse with your existing and potential customers in their native language. They are domain experts who are well trained in business processes and are from local geographies. They have a thorough understanding of the cultural nuances found locally and are well versed in their customs and beliefs. A company with an international reputation for providing multilingual customer support in more than 30 world languages, LiveSalesman has been offering its valuable services to brands around the world for almost two decades. 



Arabic Call Center

The bilingual call center has the capabilities to offer its services in English and the local native language. For the three customer groups above, consider that your brand has a French-speaking bilingual customer care center, a German speaking customer service outsourcing center, and an Arabic bilingual call center for customers from Saudi Arabia. 

If an Arabic call center is manned by elite managers who are fluent in Arabic, the language of 1.9 billion people worldwide, your chances of completing the sales cycle are greatly increased. Arabs are well known for reciprocating culturally rich conversations that have a polite tone. 

Similarly, France is the cultural and fashion capital of the world. The French are known to have a very formal approach to life, keeping their personal and work lives separate. A French bilingual customer care center offered by any major brand is a strong attraction for them, as they consider French-speaking representatives more trustworthy than others. 

German is the official language of six sovereign states of the world and is the primary language of more than 100 million people. It is the third most important language in the English-speaking world. A bilingual German customer care center goes a long way in attracting this rich client base. 

LiveSalesman offers all three; Arabic Call Center, French Call Center and German Call Center ensure your valued users that your brand has a truly global reach.

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